Why Newcastle’s transfer strategy is shrewd rather than ‘brainless’

There is something odd about Newcastle’s start to the season. Everyone had written Newcastle off. Most thought the team would be languishing in and around the bottom half of the table. While, rather brutally, some wanted the team to fail, as the club sold their best players rather enthusiastically and replaced them with talented players who have little Premier League experience

But the team have surprised everyone and have started the season in defiant fashion. After 7 games, Newcastle find themselves fourth and still unbeaten.

What’s more enlightening for the Newcastle fans is that the team look very balanced and cohesive. The side appear to have a fair spread of technical quality in a variety of positions.

Indeed, the season is still young, but this Newcastle side continue to have a growing potent and competitive bite.

One could argue a sector of this success is down to Newcastle’s transfer policy. However, because of the way the policy has been handled by the club, especially the sale of Newcastle players. People have condemned Newcastle’s strategy as ‘suicidal,’ ‘brainless’ and ‘utterly stupid.’

But if one takes a look at the players who arrived to the club, Newcastle’s ‘brainless’ strategy is filled with logic.

Player	From	Fee
Mehdi Abeid	Lens	Free
Yohan Cabaye	Lille	£4.3mill
Demba Ba	West Ham	Free
Sylvain Marveaux	Rennes	Free
Gabriel Obertan	Manchester United	£3.25mill
Davide Santon	Inter	£5mill
Rob Elliot	Charlton	£300k
Total players signed - 7		Total Spent - £12.85mill

Looking at the players signed, a lot can be revealed about Newcastle’s logic behind their strategy. Of course, four out of the seven new signings suggest a hint of a French revolution going on at Newcastle. But there is more to it than just ‘signing French players.’

It’s clear the club are looking to buy technical players, who have arguably not fulfilled their potential for one reason or another, for a reasonable price. The theme of not fulfilling their potential can easily be connected to some of Newcastle’s signings in the past 18 months. Some of the players signed have a history of injury issues, consistency issues and professionalism problems. The likes of Marveaux, Santon, Ben Arfa, and Ba have all suffered from long term injury issues.

But the key in this policy, is signing technically gifted players, for a low price. This gives Newcastle the chance of building a team consisting of quality players who can successfully compete in the Premier League. Of course, signing players who are injury prone comes with a massive risk. These new players may continue to suffer from injuries, thus hindering them from performing for the club. Not only this, if a player is continuously injured, it will have an effect on his sell on price, which could mean Newcastle could be selling at losses.

The principle Newcastle have pursued this strategy regardless of the players history of injuries it’s evident the board are willing to take a gamble.

Indeed, Newcastle’s transfer strategy contrasts rather dramatically to the strategies chosen by Liverpool and Manchester United. Both United and Liverpool have taken an active search for signing home grown players, whereas Newcastle have looked aboard to fill their squads. In fact, 57% Newcastle’s new signings this summer have come from abroad.

Again, there is great common sense in looking abroad especially in this current economic climate in football.

There is no denying that the English market is incredibly hyper inflated at the moment. The massive multi million pound sales of untested, unproven and inexperienced English youngsters have driven the value of Premier League players to a sky high level.

Perhaps this explains why Newcastle United have been searching nations such as France, Portugal, and Germany amongst others countries. These markets offer more value for money, and one could argue, they offer far more technically gifted players too.

Furthermore, another virtue of signing players based in France, Germany and Portugal is that the Premier League is held in a higher regard, in terms of reputation and economics. This means that players from the very best of France or Portugal are more likely to seriously consider an offer from a decent Premier League side such as Newcastle. Even regardless of the club’s last few years of underachievement. The perspective player knows they will get the chance to play in one the world’s most reputable and competitive leagues. Not only this, playing in the Premier League often means a substantial pay rise in comparison to the top leagues in other nations such as France or Portugal.

Newcastle’s transfer strategy has been well thought out and has not been constructed on impulse or panic buys. Undeniably, the strategy was born well before Alan Pardew joined the club.

A glance at Newcastle’s transfers in the 2010/11 season, which Chris Houghton started the season in charge, the club signed the likes of Hatem Ben Arfa and Cheik Tiote.
One could argue, last season proved the strategy works for the club, as both players were highly impressive in their debut season.

But the principle that Newcastle’s strategy began well before the Pardew reign suggests the manager is not completely in control of transfers. This is especially clear when considering Alan Pardew. Firstly, in one of his earlier press conferences, Pardew stated he wanted to keep Andy Carroll at Newcastle, but a few months later, Carroll was sold. Another example is when the club were actively looking to sell Joey Barton, during this period Pardew continuously selected Barton in his Newcastle XI.

The odd element of the strategy is that there is no visible transfer orchestrator at Newcastle. The club are unwilling to assign anyone in the ‘director of football’ bracket, as it could reignite the bitter resentment and frustrations which the fans felt when Kevin Keegan resigned in 2008 because his authority was flouted by the presence of a director of football.

With hindsight, Chris Houghton could have been fired as he was unwilling to conform the board’s transfer strategy. While his successor Alan Pardew is known to have a good personal off the field relationship with Mike Ashley along with other members of the Newcastle board. So Pardew could be more willing to accept the strategy.

However, Newcastle’s board have been very successful in making a healthy profit in the past year.

The mere economics of Newcastle’s strategy symbolises that the club have been extremely shrewd with their dealings. For all the player changes which have happened this summer, in net spend, Newcastle United have spent just 850k for 7 players.

There is no denying Newcastle’s transfer policy takes a degree of risk. Signing certain players who have a history of injuries and have little Premier League experience could prove to be costly for The Toon Army.

But so far, the policy has been economically proficient, and has reaped rewards on the pitch.

This new look Newcastle side look assured, confident and solid.

Indeed, the strategy may have been handled badly especially the sale of key players, but there is logic and reasoning behind the players who have arrived at the club.

And with each positive result, the Newcastle revolution gets bigger and bigger.

Kevin Leonard’s All Star 5 aside Premier League team – The Usual Fullbacks

Here is The Football Front's new feature of the ‘5 a side all star Premier League team.’ Imagine a five aside team. A team that could consist of Premier League players, from the past and present. We have asked fans, bloggers and writers to talk us through their fantasy Premier League five aside teams.

The Football Front's own Kevin Leonard kicks things off with his hilarious selection.

Ladies and gentlemen, you are about to witness the assembly of the greatest 5 a side team the world has ever seen. This is a team formed metaphorically speaking in the very depths of hell where the most barbaric of history’s villains dare not to venture.

Realistically speaking they met in a group therapy session on how to deal with anger management issues.

The goalkeeper of these Inglorious Bastards is the German Jen Lehmann. He stood between the sticks for his country as well as Arsenal, Stutgartt and Borrussia Dortmund. Jens was in the group therapy session because his anger problems led him to take a Stutgartt fan’s glasses after he was sent off. The fan, to be fair, had angrily asked the German; why are you so difficult? Jens felt because his anger caused him to steal and effectively blind a man it was time to go into group therapy.

The defender on this team is none other than the angry Aussie Lucas Neill. Once of West Ham and Blackburn, now of Galatasary says it all really. Lucas’s tendency to become infuriated constantly with officials and team mates got out of hand in an International match. Neill played an overly strong pass in the direction of an innocent bird. The bird, known as flappy, was on the pitch trying to enjoy the game when the ball from Niell came flying his way. Flappy will never fly again. By order of the WWF (World Wildlife Fund, not the wrestling organisation) Lucas Neill had to attend this anger management session.

Central midfielders are among the most ill tempered people on the planet and it was no surprise that two of them were at this group therapy meeting. Joey Barton and Roy Keane were certainly scarier than most other patients the psychologist had treated in his career. Barton put the proverbial shits up the shrink because of his time in jail due to an assault on a Manchester City team mate Ousmane Dabo.

While Roy Keane terrified the Doctor for a number of reasons. 1: He looks like Iranian President Mahamoud Ahmadinejad. 2: He broke Haland’s leg in two. 3: His low pitched, calm voice makes him sound like the Cork equivalent of Michael Corleone.

The striker and captain of the 5 aside team is perhaps the most responsible man on the team, Duncan Ferguson. The Scary striker admitted himself to the anger management programme for reasons of heroism. When two burglars broke into his home in Liverpool, he turned into a loud mad Scottish Hulk and pummelled their faces so hard he broke his own fist. Drunken Duncan as some call him, or others simply call him a hero. Even though he was well within his rights to assault the two uninvited guests. He still thought it best for the World if he learned to calm himself by attending group therapy.

Duncan himself formed the side as an idea for him and his buddies to channel their rage into a more productive manner. This may not be a five a side team rich in skill but it certainly will not lack passion!

NOTE: All of these players didnt go to the same therapy group, they went to local anger therapy groups.

You can follow Kevin on his Twitter - @megatronSTALIN, Kevin regularly writes for Away Goals too.

Things you may like to read

Everton – The Premier League's drought club?

Aston Villa and Alex McLeish – A marriage destined to fail

Why Norwich City will face the most danger next season